The Super Bowl 2025 has shattered its own viewership records, drawing an incredible 126 million viewers for the Philadelphia Eagles vs. Kansas City Chiefs game on February 9.
This marks the second consecutive year of record-breaking viewership, with a 2% increase from the previous year’s broadcast, which had already been reported as the largest television audience ever recorded by Nielsen.
This year’s staggering 126 million viewers include those who tuned in across a range of platforms, including Fox, Fox Deportes, Tubi, Telemundo, and NFL digital properties. In comparison, the previous year’s total of 123.7 million viewers was measured across CBS, Paramount+, Nickelodeon, Univision, CBS Sports, and the same NFL digital platforms. The consistency in record-breaking numbers underscores the immense cultural significance of the Super Bowl, not just as a sporting event, but as a global entertainment spectacle.
According to Fox, the viewership peaked during the second quarter of the game, specifically between 8:00 and 8:15 p.m. ET, where the game reached an impressive 135.7 million viewers. This surge demonstrates how the Super Bowl continues to captivate audiences and draw in massive crowds, especially during crucial moments of the game.
Streaming Hits All-Time High
For the first time in Super Bowl history, streaming viewership reached an all-time high. A total of 13.6 million viewers watched the game via Tubi, while nearly a million tuned in through NFL+ or other NFL platforms. This reflects a growing trend of viewers shifting from traditional broadcast television to streaming platforms, with Tubi leading the charge. The significant spike in streaming numbers shows how digital viewing is increasingly becoming a dominant way for fans to consume major live events like the Super Bowl.
The Halftime Show and Celebrity Guests
Aside from the game itself, the Super Bowl halftime show has become a major attraction, drawing just as much, if not more, attention from viewers. This year, Kendrick Lamar headlined the performance, delivering an unforgettable show that included a live rendition of his Grammy-winning diss track "Not Like Us," which has recently been named the most decorated song in Grammy history. Lamar’s performance was a standout moment in the event, showcasing his musical talent and captivating the audience with his raw energy.
In addition to Kendrick Lamar’s performance, the halftime show also featured surprise guest appearances by some of the biggest names in entertainment. Among those who joined Lamar on stage were R&B sensation SZA, legendary actor Samuel L. Jackson, tennis superstar Serena Williams, and producer Mustard. The star-studded halftime show added an extra layer of excitement to the already thrilling event, making it a must-watch for fans both on and off the field.
Celebrity-Filled Ads and Viral Commercials
The Super Bowl telecast also featured an array of high-profile, celebrity-laden commercials that kept audiences engaged during the breaks. On YouTube, some of the most-watched ads included a hilarious Booking.com ad featuring the Muppets, a Goldilocks-themed Ram Trucks commercial with actor Glen Powell, and a captivating spot for the Google Pixel 9. These ads are always a highlight for viewers, and this year’s selection did not disappoint, keeping the energy and excitement alive throughout the game.
Kendrick Lamar and SZA Announce New Tour Dates Following Super Bowl Performance
Hot off the heels of their high-energy Super Bowl halftime performance, Kendrick Lamar and SZA have announced new dates for their highly anticipated "Grand National" tour. The tour, presented by Live Nation, pgLang, and Top Dawg Entertainment, will take the duo to 13 stadiums across Europe and the United Kingdom after completing their North American leg in the spring.
Fans eager to see the artists live can mark their calendars for the pre-sale tickets, available from February 12-13, with general sales kicking off on February 14 at 9 a.m. local time via grandnationaltour.com.
The tour dates are as follows:
North American Tour Dates:
- Apr 19 – Minneapolis, MN – U.S. Bank Stadium
- Apr 23 – Houston, TX – NRG Stadium
- Apr 26 – Arlington, TX – AT&T Stadium
- Apr 29 – Atlanta, GA – Mercedes Benz Stadium
- May 03 – Charlotte, NC – Bank of America Stadium
- May 05 – Philadelphia, PA – Lincoln Financial Field
- May 08-09 – East Rutherford, NJ – MetLife Stadium
- May 12 – Foxborough, MA – Gillette Stadium
- May 17 – Seattle, WA – Lumen Field
- May 21-23 – Los Angeles, CA – SoFi Stadium
- May 27 – Glendale, AZ – State Farm Stadium
- May 29 – San Francisco, CA – Oracle Park
- May 31 – Las Vegas, NV – Allegiant Stadium
- Jun 04 – St. Louis, MO – The Dome at America’s Center
- Jun 06 – Chicago, IL – Soldier Field
- Jun 10 – Detroit, MI – Ford Field
- Jun 12 – Toronto, ON – Rogers Centre
- Jun 16 – Hershey, PA – Hersheypark Stadium
- Jun 18 – Washington, DC – Northwest Stadium
European and UK Tour Dates:
- Jul 02 – Cologne, Germany – RheinEnergieSTADION
- Jul 04 – Frankfurt, Germany – Deutsche Bank Park
- Jul 08 – Glasgow, UK – Hampden Park
- Jul 10 – Birmingham, UK – Villa Park
- Jul 13 – Amsterdam, Netherlands – Johan Cruijff ArenA
- Jul 15 – Paris, France – Paris La Défense Arena
- Jul 19 – Cardiff, UK – Principality Stadium
- Jul 22 – London, UK – Tottenham Hotspur Stadium
- Jul 27 – Lisbon, Portugal – Estadio do Restelo
- Jul 30 – Barcelona, Spain – Estadi Olímpic Lluís Companys
- Aug 02 – Rome, Italy – Stadio Olimpico
- Aug 06 – Warsaw, Poland – PGE Narodowy
- Aug 09 – Stockholm, Sweden – 3Arena
The "Grand National" tour will offer fans across North America and Europe an opportunity to see Kendrick Lamar and SZA perform live in some of the biggest stadiums around the world. With a mix of powerful performances, the tour is expected to be one of the major musical events of 2025.
The Super Bowl 2025 has not only broken viewership records but has also become a platform for some of the biggest musical acts and advertisers in the world. With Kendrick Lamar's electrifying halftime performance, groundbreaking commercials, and an all-time high in streaming viewership, the event proved to be a massive success on all fronts. Now, with Kendrick Lamar and SZA gearing up for their "Grand National" tour, fans are in for even more excitement as the two superstars take their talents to stadiums around the world.
