Heineken has teamed up with Bodega to introduce ‘The Boring Phone’ by HMD
HMD has unveiled an exciting collaboration that has resulted in a new phone: Heineken has teamed up with Bodega to introduce ‘The Boring Phone’ by HMD. The device promotes genuine connection by removing the distractions of modern smartphones.
Taking inspiration from Gen Z’s neo fashion, this phone removes social media and other apps, offering only the essential calling and texting features. The transparent cover and holographic stickers add a distinctive touch to this unique partnership.
Addressing the widespread problem of smartphone overuse, research shows that 90% of people remain glued to their screens even during social outings. Heineken® tackles this trend head-on with a tool designed to prioritize real-world conversations.
Based on the Nokia 2660 flip phone, it pays homage to the transparent technology of the late 80s and early 90s, reminiscent of JerryRigEverything’s Jack. Despite lacking modern features like a USB-C port and using the older BT 4.2 standard, its simplicity and transparency give it an appealing appeal.
Boring Phone Specification
| Dimensions | 108 x 55 x 18.9mm, 123g |
| Displays | Internal: 2.8” QVGA <br> External: 1.77″ QQVGA |
| Camera | 0.3MP + LED flash |
| Design | Ergonomic flip phone with DualSIM |
| Audio | FM radio (wired/wireless) |
| Connectivity | 2G, 3G, 4G <br> Bluetooth 4.2 <br> 3.5mm AV jack <br> Micro USB |
| Battery | 1,450mAh (removable) <br> Up to 6 hrs 3G/4G networks talk time <br> Up to 20hrs talk time in 2G networks <br> Over a week of standby time |
| Storage | Internal: 128MB <br> MicroSD slot up to 32GB |
| Charging | Micro USB |
Key specifications include a 2.8″ QVGA internal display, 1.77″ QQVGA external display, 0.3MP camera with LED flash, FM radio, and connectivity options like 2G, 3G, 4G, Bluetooth 4.2, and a Micro USB port. The 1,450mAh removable battery offers up to 6 hours of 3G/4G talk time, and the 128MB internal storage can be expanded up to 32GB via microSD.
In line with the theme of digital disconnection, HMD has struck an interesting partnership with American tastemakers Heineken and Bodega. The phone will launch at a pop-up bodega during Milan Design Week on Thursday, April 18, in line with the festival’s focus on design and innovation. Limited to 5000 units, this device will be available primarily in the US.