Film star Ryan Reynolds launches ‘Make Ryan Pay’ campaign for Victoria-based conservation group

Blockbuster Hollywood star and British Columbian native, Ryan Reynolds, is investing in conservation efforts taking place in his home province. Known for his prolific movie roles, such as Deadpool, the popular actor has always voiced his passion for British Columbia and its natural beauty.

“As a Vancouver-born Canadian, I am incredibly passionate about the B.C. coast and all the species that support it,” Reynolds said in a video message. Now the Deadpool actor is helping a Victoria-based conservation group shine a spotlight on preserving B.C.’s Great Bear Rainforest.

Reynolds has pledged to match all donations to Pacific Wild, up to $50,000, from now until Aug. 3 – which happens to be B.C. Day – as part of the online #MakeRyanPay campaign.

“This means, your new donation will go twice as far to help us reach our goal of achieving lasting conservation protections for the lands and waters of BC’s Great Bear Rainforest and beyond,” reads a statement from Pacific Wild. Reynolds. who previously voiced the Great Bear Rainforest IMAX film, is asking for donations to go towards “one of the greatest environmental organizations protecting the lands and the waters of the Great Bear Rainforest.”

In a video posted on the not-for-profit’s website, Reynolds refers to the work being done by Pacific Wild is “critical” in the hopes that the rainforests of British Columbia are around for generations to come.

Of course, Reynolds added his typical flare to the video as well, suggesting that if any movie-goers have hated his films, “this is a chance for revenge, make me pay for it!”

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By the afternoon of July 3, the donations had reached over 75 per cent of the $50,000 goal.